Lea's Weekly Update- Week #1

Hello all! I am Lea Williams and I am new to the whole blogging experience, so bear with me. I started working with Jessica this week at re:Generations and think this information is super cool and interesting! Over the summer, I will be sharing this information with you by posting weekly blogs featuring Millennials in the news. It's what I have dubbed "Lea's Weekly Update." So here we go and I hope you enjoy...

Media bombardment is taking its toll

A Fox News report titled, Young Adults Hit by 'News Fatigue,' Study Finds discovers that over-played updates and breaking stories every minute, steps taken to capture the short attention span of Millennials, are having quite the opposite effect. It's wearing us out.

A key finding was that participants yearned for quality and in-depth reporting but had difficulty immediately accessing such content because they were bombarded by facts and updates in headlines and snippets of news.

"Our observations and analysis identified that consumers' news diets are out of balance due to the over-consumption of facts and headlines," said Robbie Blinkoff, co-founder and head anthropologist at Baltimore, Md.-based Context Research Group.

We're ready for depth. If you offer it... we will come. :)

And... Millennials are benevolent?

That's the case according to, "Study: Millennials just as willing to give,". The article, I found in the Western Michigan Business Review, reveals Millennials are willing to donate to organizations. The missing link is effective messaging.

"It's more of a communication issue," said Marie Gajewski, a researcher with the Dorothy A. Johnson Center for Philanthropy and Nonprofit Leadership at Grand Valley State University.

"Its like any other transition-- foundations and philanthropic organizations need to think about what issues are important to those donors and how they want to be communicated with and all of the other complexities that go into their fund raising," Gajewski said. "The needs of the market are changing. Organizations are having to adapt to that change and the way they raise funds."

That's great news for non-profits. Remember, effective communication is the key to reaching Millennials. Do you know my generation well enough to speak our language? It's a worthy cause...

"The Millennial generation is the next Great generation," [Grand Rapids Community Foundation Marketing Vice President Roberta] King said. "They are very engaged in doing things to make the world a better place, and they are very conscientious."

And that's your weekly update!

Now its your turn. Check out the articles (click the title of the article and it will bring you to the link) and leave me your thoughts...